LIFESTYLE | Taiwan government project “Taiwan Excellence” strengthens Taiwanese brands’ awareness in the Philippines
Taiwan continuously reinforces its importance as a trading partner of the Philippines. According to 2015 data from the Philippine Statistics Authority, Taiwan is the 4th top country in the world for imports (with $5.2B imports) and 9th for exports (with $2.2B). With this, the Taiwan Excellence campaign, which
is organized by Bureau
of Foreign Trade (BOFT) of the Taiwan government and implemented by the Taiwan External Trade Development
Council (TAITRA), is again rolling out for the third year in the
Philippines to further strengthen trading ties between the two countries. Last year they capped it with a singing contest via video submissions.
(From left) Taiwan External Trade
Development Council (TAITRA) Deputy Executive Director of Strategic Marketing
Department Scott Yang, Taiwan Economic & Cultural Office (TECO) Ambassador
of the Philippines Dr. Gary Song-Huann LIN, Manila Economic & Cultural
Office (MECO) Chairman and Chief Executive Officer Amadeo Perez Jr., and
celebrity guest Jasmine Curtis-Smith.
This year, Taiwan Excellence, the symbol of superiority of products from Taiwan,
will have more exciting and more comprehensive activities. Through
experiential activities to be staged throughout the year, TAITRA aims to let
Filipino consumers experience how they can enhance their lives and create a
truly “Excellent Lifestyle.”
Over the years, Taiwan Excellence activities have brought Filipinos closer to Taiwanese
products. These innovative and high quality products have seen greater
acceptance in the market and have become an integral part of the Filipino
lifestyle – from appliances that provide convenience in managing households,
gadgets that complement hectic schedules, and equipment that make committing
to a healthy goal easier.
For this year, Taiwan Excellence will introduce its latest product
line-up, all of which capture Taiwan brands’ features that have gained global
recognition for their distinct quality and sheer excellence. Some brands
include ACER, ASUS, MSI and PX for Information and Communications Technology products; Tatung, Sakura, and
Caesar for Household Goods; and Johnson, Pacific and
KYMCO for Sports and Leisure products.
Taiwan Excellence brand partners showcased their products.
“In the past two years,
we have witnessed the very strong demand among Filipinos for high quality
Taiwan-made products to meet their lifestyle needs. Through the Taiwan
Excellence campaign, we hope to bring high quality products that will help
Filipinos upgrade their lifestyles. We hope Filipino consumers will be
empowered to make educated decisions about their purchases and experience the
benefits and superior quality of our products and brands,” said Scott Yang, Deputy Executive Director of
TAITRA.
Among the activities slated for 2016 are Taiwan Excellence Experiencing Zones scheduled on June 3 to 5 at SM Megamall, July 8 to 10 at SM Mall of Asia, August 19 to 21 in TriNoma, and October 21 to 23 at Market! Market! Visit www.taiwanexcellence.ph for more details.
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The symbol
of Taiwan Excellence honors Taiwan’s most innovative products that provide
tremendous value to users worldwide. All products carrying this symbol have
been selected for specific Taiwan Excellence Awards based on their excellence
in design, quality, marketing, Taiwanese R&D and manufacturing. Initiated
by the Ministry of Economic Affairs (MOEA), R.O.C. in 1992, the symbol of
Taiwan Excellence is recognized by 100 countries.
Organized by Bureau of Foreign Trade (BOFT),
MOEA
The Bureau
of Foreign Trade (BOFT) under the Ministry of Economic Affairs (MOEA), R.O.C.
is responsible for implementing policies and regulations governing foreign
trade and economic cooperation. Established in January 1969, the BOFT's role
and position have been adjusted regularly to meet the needs of the ever changing
international economic and trade environments. The BOFT has been guiding and
working with the Taiwan External Trade Development Council (TAITRA) in numerous
promotional trade projects and activities both internationally and
domestically. Having worked closely with TAITRA for many decades, the BOFT
continues to commission TAITRA for various critical government projects
relating to business, trade and investment, while promoting Taiwan
internationally.
Implemented by Taiwan External Trade Development Council
(TAITRA)
Founded in 1970 to
help promote foreign trade, the Taiwan External Trade Development Council
(TAITRA) is the foremost non-profit, semi-governmental trade promotion
organization in Taiwan. Jointly sponsored by the government, industry associations,
and several commercial organizations, TAITRA assists Taiwanese businesses and
manufacturers with reinforcing their international competitiveness and in
coping with the challenges they face in foreign markets. TAITRA boasts a
well-coordinated trade promotion and information network of over 1,200
international marketing specialists stationed throughout its Taipei
headquarters and 50 overseas offices worldwide. Together with its sister
organizations, the Taiwan Trade Center (TTC) and the Taipei World Trade Center
(TWTC), TAITRA has created a wealth of trade opportunities through effective
promotion strategies.[Sponsored post]
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